Firewalk Sales is relationship-based, B2B sales training and guidance.

Our approach is both perceptive and prescriptive, so you better connect with your ideal customers, grow faster, and enjoy doing it.

The Firewalk Sales System takes business builders through three vital steps:


Mindset is the critical foundation. It will determine the success or failure of everything else you put in place. This is one of the reasons Firewalk Sales uniquely focused on principles instead of scripts. Learn how to internalize your unique value, the mission of the business, and the needs of your ideal customers. Clear the head trash so the sales effort is much more authentic, way easier, and very powerful.


Messaging, emails, voicemails, presentations, and proposals: Marketing and sales need to work in lockstep, so that you build authentic connections, maximize engagement, and optimize the sales cycle. It’s no longer as simple as “dialing for dollars.” How you communicate with clients and prospects matters more now than ever. Through a very hands-on approach, you will learn what to say (and what to never say) to accelerate sales and build better connections.


Firewalk Sales will walk you through a multi-channel, multi-touch approach to lead engagement, follow up, and closing business. If you have a process, we’ll fill some divots and make it better. If you don’t have one, we’ll help you create it. In addition to wanting revenue to scale, you want to be able to duplicate that success as you grow. Now powered by Sales Xceleration, we can even act as your VP of Sales on a fractional basis if you need someone to come in as an extension of your team.

Transform the sales experience for you, your team, and your customers.